A Process Built on Strategy
Our proven methodology combines research, creativity, and validation to deliver names that work in the real world.
The Naming Journey
From discovery to delivery, every step is designed to ensure your name is strategic, memorable, and legally viable.
Discovery & Research
We begin by immersing ourselves in your business, industry, and competitive landscape. Through comprehensive research and stakeholder interviews, we uncover the strategic insights that will guide our naming direction.
Key Activities:
- Brand positioning workshops
- Competitive landscape analysis
- Target audience profiling
- Industry trend research
- Cultural and linguistic considerations
Strategic Framework
Based on our research findings, we develop a strategic naming framework that defines the creative territories we'll explore. This framework serves as our roadmap, ensuring every name we generate aligns with your business objectives.
Framework Components:
- Brand essence definition
- Naming criteria and guidelines
- Linguistic territories to explore
- Creative direction alignment
- Success metrics establishment
Creative Ideation
Our creative team generates hundreds of name candidates across diverse linguistic approaches. We explore compound words, invented terms, metaphors, and strategic combinations—always guided by the framework we've established.
Ideation Techniques:
- Associative brainstorming
- Linguistic construction methods
- Cultural reference exploration
- Sound symbolism analysis
- Metaphor and analogy development
Evaluation & Refinement
We evaluate all candidates against strategic, linguistic, and legal criteria. The strongest names are refined, tested for pronunciation and memorability, and assessed for cultural appropriateness across target markets.
Evaluation Criteria:
- Strategic alignment score
- Memorability assessment
- Pronunciation ease
- Visual appeal
- Differentiation strength
Legal Screening
Top candidates undergo preliminary trademark screening to identify potential conflicts. We check domain availability, social media handles, and conduct initial USPTO database searches to minimize legal risks.
Screening Elements:
- USPTO trademark database search
- Domain availability check
- Social media handle availability
- Common law trademark review
- International trademark considerations
Presentation & Delivery
We present your final name candidates with comprehensive rationales, strategic context, and implementation guidance. Each name is accompanied by domain recommendations, trademark status, and positioning suggestions.
Deliverables Include:
- 5-10 finalized name options
- Strategic rationale for each name
- Trademark screening report
- Domain availability analysis
- Implementation recommendations
Why Our Process Works
Research-Driven
Every name we create is grounded in strategic research and market insights, not creative whimsy. We understand your business context before we create.
Linguistically Sound
Our team includes linguistic experts who analyze phonetics, semantics, and cross-cultural implications to ensure names work globally.
Legally Vetted
We conduct preliminary trademark screening to reduce legal risks, saving you time and money before you commit to a name.
Timeline & Investment
Understanding what to expect from start to finish.
Project Timeline
A typical naming project takes 4-6 weeks from kickoff to final presentation.
- Week 1: Discovery and research
- Week 2-3: Creative ideation and development
- Week 4-5: Evaluation and legal screening
- Week 6: Final presentation and delivery
What You Get
Comprehensive deliverables designed to support your naming decision.
- 5-10 strategically developed name options
- Detailed rationale for each name
- Trademark screening report
- Domain availability analysis
- Implementation guidelines
Frequently Asked Questions
How many name options will I receive?
We typically deliver 5-10 finalized name options, each with strategic rationale and supporting documentation. Quality always takes precedence over quantity.
Do you guarantee trademark availability?
We conduct preliminary trademark screening, but final trademark clearance should be performed by a qualified intellectual property attorney before filing.
Can you help secure domains for the names?
Yes, we provide domain availability research and can offer guidance on domain acquisition strategies, including premium domain negotiation.
What if I don't like any of the names?
We work closely with you throughout the process to ensure alignment. If needed, we can refine directions and develop additional options based on your feedback.
Do you work with international clients?
Absolutely. We have experience working with clients worldwide and can accommodate different time zones, languages, and cultural considerations.
Ready to Start Your Naming Project?
Let's create a name that drives your business forward.